NKE · NIKE, Inc.NIKE, Inc.
📋 Nike has lost its 'cool factor' based on anecdotal observations of people wearing competitors' brands and seeing Nike at discount stores, suggesting declining brand strength and potential stock underperformance
Nike has lost its 'cool factor' based on anecdotal observations of people wearing competitors' brands and seeing Nike at discount stores, suggesting declining brand strength and potential stock underperformance.
Evidence & details
- ⚡Appointment of former Nike executive to Lululemon
- −Potential misalignment of brand strategy
- −Resistance from existing culture
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Post Timeline · 1 posts
Just a thought… Maybe don’t hire a $NKE “veteran” to lead the $LULU brand revival? It’s the equivalent of PayPal hiring the former HP CEO. I’m just speechless. https://t.co/GAE7pnx8qJ
Thesis: Hiring a Nike veteran to lead Lululemon's brand revival is misguided, similar to PayPal hiring HP's former CEO.
Nike has lost its 'cool factor' based on anecdotal observations of people wearing competitors' brands and seeing Nike at discount stores, suggesting declining brand strength and potential stock underperformance.
source ↗No qualifying thesis event for 45+ days.